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The Colt Age

Kamis, 19 Juni 2014

Envision a flashy car, the type you may see the leading man in a film zoom through twisty Italian mountain roads in, with an excited long-haired blonde in the passenger seat. Envision a pop star automobile, with a shiny-hatted chauffeur driving his tattoo-wearing passenger past a horde of flashing press photographers. Chances are that neither of the automobiles that you have visualised in your mind are the Mitsubishi Colt Cleartec, however consider this – are you a global spy of intrigue? Are you the lead guitarist from a hard rocking heavy metal band? Or do you need a car which can get you around your neighbourhood, still look stylish and not break down on you half way to the south of France?
You possibly will not have noticed it, but the Mitsubishi Colt has become a classic car. Take the opportunity to think about this – there was clearly a time when the Rolls Royce Phantom III was just the newest car out there, when the Jaguar E-type had just rolled off the line. But this time has gone and these cars are inked into the records of history as classics. Likewise, while we were all occupied growing up the Colt has been there along with us, created with care and excellence since 1962.
Take a peek at the latest Colt brochure and you will see the principles which make a great car have been stuck to ardently for nearly fifty years. Efficient, economic, affordable and elegant, this car is the transport of choice for millions, while other supposedly ‘glamorous’ vehicles have come and gone, remaining the preserve of the obscenely wealthy and foolish.
Precisely what has to happen to elevate the Colt to the position of cult? It's possible it is already there and that we simply don’t realise, like a companion who you never knew you relied on so heavily until you needed someone and they were there.
If this is the situation then it cannot be long before the Colt will become an object of desire which we can all own. So why not feel like a rock star, a movie hero and a smart driver all in one and book yourself a Colt test drive now?

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